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The Internet is the "Yellow Pages" of the 21st Century!
Seven "REAL WORLD" reasons your business must have a web presence:
1) Give information that you would not normally be able too - You do not want to clutter your physical store with posters that talk about the history of your business, your mission, policies, etc. If your physical store looks cluttered, then it will hurt your business. A website can be organized in a neat manner with any and all the information you want displayed. Plus, providing information about your business will make the customer feel more informed, which in turn will make them more likely to do business with you.
2) Websites are global - A website is globally accessible. Can you name one of form of advertising that is available to anyone in the world, 24 hours a day? You may gain clientele that you would not normally be able to market too in the “real world.” When people visit your city for the first time, it is not uncommon for them to look around on the internet for things to do, places to eat, hotels, entertainment venues, etc.
3) Sell your products online - The ability to sell your products online, typically using an online shopping cart or eBay, could greatly increase your sales. Just think, your products will be seen in more then one place, giving you greater exposure. Plus, the overhead of displaying your products in an online shopping cart is FAR less then in a conventional store.
4) Websites are cheap - Using BWOA as your webmaster and website promoter, your total expense can be just $1.90 a week. A website equates to a full page ad in your local newspaper. You cannot place a full page ad in your local newspaper, everyday of the year, for $1.90 a week!
5) Clients will be able to view your store and contact you 24 hours a day. Your business probably has set hours in which you are open. Once you close your doors for the day, no other customer can come in and make a purchase. With a website your products, services and information are available for purchase 24 hours a day. I remember the first time coming into the office in the morning and seeing that the company made sales over night via our website. It is EXCITING!
6) Minimize customer problems and questions - If a client has a problem or question about your products or services, instead of tying up your phone line and time, they can go online and read the information that you have provided, or at least direct them to a website that can help them (ex: If you sold them a Lawn-Boy lawnmower, you can direct them to the Lawn-Boy website for any troubleshooting.)
7) Competition for search engine front page is fierce - The amount of businesses with a website are on the rise. As the old cliche goes, "If you're not the lead dog, the view never changes". So, when the owners of the 60% before mentioned businesses wake up and get online, will you be in front of them? The business reality is: you cannot afford to NOT have a website!
Let's recap. One of the easiest and most affordable things you can do to promote your business is to get a website today, because RIGHT NOW there are probably people looking for your product or service in your area and more people than ever are using the search engines to do so. Having your own website just makes sense, it's affordable, practical, always online and gives people an impression of who you are and the services you offer better than an ad in the yellow pages.
The Internet is the Yellow Pages of the 21st Century!
NOT having a website makes it impossible for them to find you,
WHEN THEY ARE SEEKING YOU OUT!
To order your website go to our "Prices & Plans" button in the menu to the right and fill out a simple form when you are directed to it and that quickly and that easily, you'll be on your way to having your own professional business web site - a website that will show up in the search engines, a website that looks professional and a website that will help attract customers to you twenty four hours a day.
Isn't that why we are in business?
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